It's probably not the bidding strategy.
When paid "isn't driving pipeline," it's usually one of three things: you're measuring it wrong, leads aren't getting to sales, or there's a deeper RevOps issue. We find which one.
We check for the real problems:
You walk away with:
For B2B marketing teams spending $25K+/month on paid media.
Every agency will audit your ad accounts and tell you your bidding strategy is wrong. That's not the problem. The problem is everything else.
The ROA answers one question: "If we spend another dollar, do we know where it will — or won't — turn into revenue?"
You're running LinkedIn and CTV but measuring on last-click attribution. The channel never gets credit. You cut budget. Pipeline drops.
Paid is generating leads, but they're sitting in "Open" status. SDRs aren't working them. Routing is broken. Paid looks like it failed.
Most agencies don't touch anything outside the ad platform. We connect paid → CRM → pipeline → revenue. That's why we find problems others miss.
No junior analysts. No generic templates. A senior demand gen strategist spends 10+ hours analyzing your data to identify specific problems and opportunities.
Delivered in 10 business days from kickoff.
What we need: CSV exports from your ad platforms and CRM. No admin access required.
Google, LinkedIn, Meta — campaign structure, audience overlap, conversion tracking gaps.
HubSpot or Salesforce — lead flow, stage velocity, attribution setup, marketing-sourced accuracy.
Why deals are dying — is it a marketing quality problem, sales handoff issue, or positioning gap?
Not a 50-page audit you'll never read. A focused diagnostic you can take to your CFO — or your board — before you cut budget.
Every slide contains specific observations from YOUR data — not generic best practices.
Sample slide — actual client data redacted
Where your paid spend is leaking — by channel, campaign, and audience segment.
What's actually driving pipeline vs what your dashboards say.
Prioritized fixes ranked by effort and expected pipeline impact.
30-minute call to review findings, answer questions, and discuss next steps.
It's designed for teams spending $25K+/month who need clarity before scaling — or switching agencies. A senior strategist spends 10+ hours in your data.
100% of the cost credits toward execution if we work together.
Most agencies optimize what's inside the ad platform. We have deep expertise in both paid media AND revenue operations — so we connect the entire system, not just the channels.
Trusted by B2B Marketing Teams
$293K spend → $10.6M pipeline. Proved LinkedIn's halo effect on organic search.
Messaging pivot from category to use-case cut cost per lead while tripling spend.
Found true LinkedIn CPL was $134, not $2,037. Saved the budget from a bad cut.
"42 Agency are problem solvers. They bring a holistic view to improve results. That's what I look for in a partner."
"They fixed the plumbing. Lifecycle stages, UTM tracking, duplicate cleanup — the stuff that was blocking us from trusting our data."
"When they first started, there wasn't trust in any of our reporting, and that was overcome really quickly. It was impressive."
100% of the cost is credited toward your first month of execution.
We do our best work with companies spending $25K+/month on paid media with HubSpot, Salesforce, or Marketo as their CRM.
Not sure if you're a fit? Tell us your situation — we review every request personally.